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Reasons For Building A Responsive Website Design Primarily because of the convenience, comfort and ease of use that smart phones and tablets are offering, it is not really surprising why it has become a part of our day to day lives. For this reason, there are numerous businesses that are exerting extra effort to make sure that their site is a responsive one or simply put, can be viewed on almost any platform to which their target market uses regardless if it is a tablet, a smart phone, laptop or a full size computer. RWD or Responsive Web Design is actually a type of technique that’s used in web designing to allow websites to respond to the orientation, platform and screen size of the device that the person is using to view the site. Basically, responsive designs are the most important factor that made a huge difference in browsing behavior of browsers for the past few years. Also, these websites are capable of changing from one device to the other like for example, if the user switched from their tablet to smart phone, the site can adapts automatically and fits dynamically to the screen size.
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Without digging deeper to the involved technicalities in designing these kinds of websites, below are some of the many benefits of having a responsive web design.
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Number 1. User friendly – due to the reason that responsive sites are extremely fluid, it is able to make the contents easily change across different screen resolutions and devices. It has foreground images scale together with the layout to be able to hide and reveal parts of images on the site. This fluidity makes it more user friendly, exquisite and accessible when compared to traditional sites due to the fluidity it has. Users can also surf your site no matter what environment they find themselves and as a result, increases your website’s reach. Number 2. Consolidating business marketing efforts – various search engines are recommending people to focus on having a responsive design. Google as being the most popular and most used search engine, it explained that these responsive sites are performing favorably and easy to crawl in search results. Number 3. Cost effectiveness – it is sometimes more expensive and inconvenient as well to use laptops or desktops than mobile devices. Without a doubt, our mobile devices offer easy and quick access to information on the move. Therefore, responsive sites are a lot more cost effective to users who are always on the go. As for businesses, a responsive design can help in reducing design as well as development costs as they don’t need to develop different sites for different devices.